Behind the Brand – Capturing Workplace Collective’s Heartfelt, Human Brand

A brand built on connection, community, and care.

When Amber and Nikohl, the co-founders of Workplace Collective, reached out about brand photography, they weren’t just looking for headshots.

They wanted images that reflected their values-first business model, their approachability, and the deep work they do around organizational culture and leadership.
They needed visuals that felt as grounded and human as the work they do—and that’s exactly what we set out to create.

A Brand Photo Shoot That Felt Like a Conversation

From the very first meeting, it was clear: Amber and Nikohl aren’t your typical consultants.

Their work is people-first, deeply personal, and always anchored in integrity. And the photography needed to reflect that—not just polished professionalism, but warmth, clarity, and humanity.

We created a custom brand session that included:

• Professional yet relaxed headshots
• Team portraits that feel collaborative, not stiff
• Environmental photos in spaces that reflect their style and values
• Detail shots and textures to support marketing materials and their website design

The result? A full suite of images they could use across their website, newsletters, social media, speaking engagements, and proposals.

📸 Explore more full brand shoot stories in the Behind the Brand Shoots category →

What Amber Said About the Experience

“We recently had the absolute joy of working with Kelly Warkentin for our branding photos, and honestly—we’re still riding the high.

From the very beginning, she just got us. She was calm, kind, and incredibly tuned in to what we were hoping to capture—not just for our website, but for how we want to show up across everything we do.

Neither of us are super comfortable in front of the camera, but Kelly made it feel easy. She created such a relaxed and natural space that it honestly felt more like hanging out with a friend than having a photoshoot.

Somehow, in all the in-between moments, she managed to capture the most real and honest versions of us—and we’re obsessed with the results.

Kelly has that perfect mix of professionalism and heart. She notices the little things, knows how to bring out the big-picture story, and makes the whole process feel seamless.

We’d recommend her in a heartbeat to anyone looking for branding photos that actually feel like you (and your business). She’s a gem, and we’re so grateful we found her.”

🌿 Amber and Nikohl, I couldn’t be more honored to photograph you and the mission you’re so clearly living. Thank you for trusting me with your story.

Visuals That Match the Mission

When your brand is built on trust and deep human work, your visuals should reflect that.

With Workplace Collective, we were intentional about:

• Soft, natural lighting that felt calm and welcoming
• Poses that invited connection and interaction
• Details that reflected their work environment and aesthetic
• Creating variety: photos for hero sections, newsletter banners, social posts, team bios, and more

📥 Download the Brand Shoot Planning Guide to prepare for your own session →

Are You a Mission-Driven Brand Looking for Imagery That Feels Like You?

Your photography should do more than check a box. It should tell your story, communicate your values, and help your audience feel connected before you ever speak a word.

If you’re ready to step into visibility—with confidence and clarity—I’d love to create a session just for you.

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